Swagville

Crabby hates clutter... [the King gestures to the window]                                                                                              … Continue reading Swagville

What’s the Frequency, Kenneth?

Crabby wonders about form and substance...The more I think about college access and success for underserved students, the more I find myself reading and thinking about primary and secondary education as well. Too often, I've found, even students at the top of their classes struggle to write a decent essay for an application--not understanding how … Continue reading What’s the Frequency, Kenneth?

When Common Isn’t Ordinary

Crabby gloats, but not in a bad way... Crabby notes that several months ago he wrote that the Common Application was becoming too common and wondered how institutions as disparate as the University of Michigan and any small liberal arts college could really finding anything "common" enough to comfortably share an application. With the recent … Continue reading When Common Isn’t Ordinary

College Marketing and the Student Comfort Zone

When I first moved to Chicago I worked for a marketing/communications firm focused on non-profits, including colleges and universities. I got to know them as a client while I was an Associate Dean of Admission at Amherst in the '90s as they helped us try to capture our "essence" so it could be communicated to … Continue reading College Marketing and the Student Comfort Zone